Insights
What changed in cross-border search and marketing, from primary sources. Written in English, Korean and Chinese in turn.
Entering Korea
Wadiz from Europe: only German and Polish firms can launch directly
2026-09-29
Wadiz lets foreign companies crowdfund in Korea without a Korean entity, but only from eight countries. Who qualifies, what Wadiz charges, and how customs works for your Korean backers.
Search and AI trends
Structured data after Google's cutbacks: what still earns something
2026-09-25
Google has retired about ten rich result features since late 2024, FAQ included. Which markup is still worth a small seller's time in 2026: Organization, Product and, with limits, LocalBusiness.
Entering Korea
KakaoTalk Channel for foreign brands: set-up, message rules and costs
2026-09-22
How a foreign brand opens a KakaoTalk Channel, which message types exist since FriendTalk ended, what each costs, and the Korean rules on ad messages, consent and sending hours.
Entering Korea
Korea's Q4 2026 shopping calendar: the dates, and when to start
2026-09-20
Chuseok, K-Sale Festa, Pepero Day, Black Friday and the year-end holidays in Korea for 2026, with a working-back timeline for a foreign brand that wants to sell in the fourth quarter.
Search and AI trends
AI crawlers, robots.txt and llms.txt: what a small business should do
2026-09-18
Which AI bots to allow, which ones are a business choice, why Google ignores llms.txt, and why a Cloudflare setting that changed on 15 September can now block Googlebot.
Entering Korea
Korean product pages: what shoppers expect, and the new review rule
2026-09-15
How to localise a product page for Korean shoppers: build for the phone, show the information Korean law expects, and explain your reviews before the new disclosure rule is enforced.
Search and AI trends
Wrong language page in Google? Eight multilingual site mistakes
2026-09-11
When Google shows your English page in Germany or your German page in Switzerland, the cause is usually in how the versions are labelled. Eight common mistakes, what Google says about each, and how to check.
Entering Korea
Paying Korean influencers? Why the #광고 label is your problem too
2026-09-08
Korea's rules on paid posts put the advertiser in the frame, not only the creator. What counts as paid, where the Korean label must go, and what the KFTC did in 2026.
Search and AI trends
Google's AI answers now work in about 100 languages. Does your site?
2026-09-04
AI Overviews and AI Mode now answer in close to 100 languages, and Search Console shows AI impressions by country. What that means for a small business selling in several languages.
Entering Korea
Naver or Google in Korea? On phones it's Naver, on desktops Google
2026-09-01
Two widely quoted sources disagree on who leads search in Korea. Why both are right, what it means for a foreign brand, and the order to set things up.
Articles in other languages
- ZH 没有韩国公司也能上Wadiz?中国大陆、香港、新加坡可以,台湾暂不在列 2026-09-29
- KO 구글이 가게에 전화해 영업시간을 물을 때: AI 지도 시대 점검법 2026-09-29
- ZH 韩国人去哪看口碑:博客、Cafe、Instagram、YouTube怎么分工 2026-09-24
- KO 연말 전 구글 비즈니스 프로필 점검: 특별 영업시간·사진·게시물 2026-09-23
- KO 9월 30일·10월 8일 마감: 하반기 수출 지원사업과 마케팅 활용법 2026-09-21
- KO 외국인 관광객은 어떤 지도를 쓸까: 한국 가게의 네이버·구글 지도 관리 2026-09-19
- ZH 食品进入韩国:工厂登记、进口申报、韩文标签和网店文案四道关 2026-09-17
- KO 발리 관광세 안내 강화: 한인 가게·투어업의 네이버 블로그·구글 지도 대응 2026-09-16
- KO EU 점검 상품 10개 중 4개가 놓친 표시: GPSR 상품 페이지 점검법 2026-09-14
- ZH 电子产品和儿童用品卖进韩国:KC认证分三级,网店页面也要写清 2026-09-13
- KO 구글 AI 모드 한국어 1년, 중소기업 홈페이지 점검 순서 2026-09-12
- ZH 化妆品卖进韩国:先找责任销售业者,再看韩文标签和功能性审查 2026-09-10