Cross-border search, from first check to monthly report
HB Crossborder (허니뱃저 in Korean) is a cross-border marketing agency. We help businesses get found by customers searching between Korea, Europe, Greater China and Southeast Asia. From the first check to the monthly report, you deal with the same lead.
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The founder
Talks to clients directly in five languages and only recommends what the data supports.
Languages we work in
- Korean
- English
- German
- French
- Chinese
Background
- Korea Military Academy
- Graduated and served five years as an army officer
- Bali travel agency 투유어투어 (To Your Tour)
- Marketing and tour product planning, working directly with local DMCs in Bali
- Gosohan Marketing (Korea)
- In charge of Naver and Google marketing
- Data and AI
- IBM Data Analyst Certificate; experience with reinforcement learning
- Languages
- German at Daeil Foreign Language High School and German area studies at the Korea Military Academy. Works in Korean, English, German, French and Chinese
Why clients work with us
The same person throughout
Whoever runs your check also does the work and writes your reports.
Time zones planned in
Calls are booked in your working hours: mornings in Europe, late afternoon or evening in the Americas.
Automation keeps fees down
Data analysis and AI automation handle repetitive work, so the monthly fee stays lower.
What we build, and what the founder did before
Example sites built by HB Crossborder, plus results from channels the founder ran in earlier roles. Those earlier results are not HB Crossborder client results. Numbers are copied from each platform's statistics screen, with the date.
Website examples
Example sites we designed and coded for different industries. Open them to see the live pages. All businesses shown are fictional; the sites are in Korean.
Law firmOpen example
ClinicOpen example
Tutoring academyOpen example
Tax accountantOpen example
Real estate agentOpen example
Used car dealerOpen example
Travel agency blog: grew visits by answering the questions travellers ask
Instead of product posts, the founder wrote answers to real searches such as "how to apply for a Bali visa".
- 31,000Naver AI Briefing appearances, cumulative (as of Sep 2026)
- 82%of visits from Naver search (Aug 2026)
Law firm blog: weekly reports on what was done and what changed
The founder rebuilt the content plan around specific practice-area keywords and reported what was done and what changed every week. Below is part of a September 2025 weekly report, client name hidden.
- +69%unique visitors, month on month (Sep 2025, Naver Blog statistics)
- 3 min 38 saverage time on page for the month (Sep 2025)
- 3.3average Naver position of 7 posts published in one week of Sep 2025
Instagram channels the founder helped run
The three channels reached about 10.43 million views in the last 30 days, as shown on screen in September 2026.
These blog and Instagram results come from the founder's earlier roles, not from HB Crossborder clients. Rankings are set by each platform's algorithm; we do not guarantee specific rankings or revenue.
Company details
- Trade name (Korea)
- 허니뱃저
- Trading as
- HB Crossborder
- Founder
- Uihyun Moon
- Business registration no.
- 249-71-00696
- Languages
- Korean, English, German, French, Chinese