Insights | HB Crossborderhttps://hbcrossborder.com/en/column/What changed in cross-border search and marketing, from primary sources. Written in English, Korean and Chinese in turn.enTue, 29 Sep 2026 08:00:00 +0900 Wadiz from Europe: only German and Polish firms can launch directlyhttps://hbcrossborder.com/en/column/2026-09-29-wadiz-crowdfunding-europe-brands-korea/https://hbcrossborder.com/en/column/2026-09-29-wadiz-crowdfunding-europe-brands-korea/Tue, 29 Sep 2026 08:00:00 +0900Wadiz lets foreign companies crowdfund in Korea without a Korean entity, but only from eight countries. Who qualifies, what Wadiz charges, and how customs works for your Korean backers. Structured data after Google's cutbacks: what still earns somethinghttps://hbcrossborder.com/en/column/2026-09-25-structured-data-2026-organization-localbusiness-product/https://hbcrossborder.com/en/column/2026-09-25-structured-data-2026-organization-localbusiness-product/Fri, 25 Sep 2026 08:00:00 +0900Google has retired about ten rich result features since late 2024, FAQ included. Which markup is still worth a small seller's time in 2026: Organization, Product and, with limits, LocalBusiness. KakaoTalk Channel for foreign brands: set-up, message rules and costshttps://hbcrossborder.com/en/column/2026-09-22-kakaotalk-channel-foreign-brands-rules-costs/https://hbcrossborder.com/en/column/2026-09-22-kakaotalk-channel-foreign-brands-rules-costs/Tue, 22 Sep 2026 08:00:00 +0900How a foreign brand opens a KakaoTalk Channel, which message types exist since FriendTalk ended, what each costs, and the Korean rules on ad messages, consent and sending hours. Korea's Q4 2026 shopping calendar: the dates, and when to starthttps://hbcrossborder.com/en/column/2026-09-20-korea-q4-shopping-calendar-when-to-start/https://hbcrossborder.com/en/column/2026-09-20-korea-q4-shopping-calendar-when-to-start/Sun, 20 Sep 2026 08:00:00 +0900Chuseok, K-Sale Festa, Pepero Day, Black Friday and the year-end holidays in Korea for 2026, with a working-back timeline for a foreign brand that wants to sell in the fourth quarter. AI crawlers, robots.txt and llms.txt: what a small business should dohttps://hbcrossborder.com/en/column/2026-09-18-llms-txt-ai-crawlers-robots-txt-small-business/https://hbcrossborder.com/en/column/2026-09-18-llms-txt-ai-crawlers-robots-txt-small-business/Fri, 18 Sep 2026 08:00:00 +0900Which AI bots to allow, which ones are a business choice, why Google ignores llms.txt, and why a Cloudflare setting that changed on 15 September can now block Googlebot. Korean product pages: what shoppers expect, and the new review rulehttps://hbcrossborder.com/en/column/2026-09-15-korean-product-pages-reviews-trust-cues/https://hbcrossborder.com/en/column/2026-09-15-korean-product-pages-reviews-trust-cues/Tue, 15 Sep 2026 08:00:00 +0900How to localise a product page for Korean shoppers: build for the phone, show the information Korean law expects, and explain your reviews before the new disclosure rule is enforced. Wrong language page in Google? Eight multilingual site mistakeshttps://hbcrossborder.com/en/column/2026-09-11-hreflang-multilingual-site-mistakes-wrong-country/https://hbcrossborder.com/en/column/2026-09-11-hreflang-multilingual-site-mistakes-wrong-country/Fri, 11 Sep 2026 08:00:00 +0900When Google shows your English page in Germany or your German page in Switzerland, the cause is usually in how the versions are labelled. Eight common mistakes, what Google says about each, and how to check. Paying Korean influencers? Why the #광고 label is your problem toohttps://hbcrossborder.com/en/column/2026-09-08-korea-influencer-disclosure-kftc-brand-liability/https://hbcrossborder.com/en/column/2026-09-08-korea-influencer-disclosure-kftc-brand-liability/Tue, 08 Sep 2026 08:00:00 +0900Korea's rules on paid posts put the advertiser in the frame, not only the creator. What counts as paid, where the Korean label must go, and what the KFTC did in 2026. Google's AI answers now work in about 100 languages. Does your site?https://hbcrossborder.com/en/column/2026-09-04-google-ai-mode-100-languages-multilingual-sites/https://hbcrossborder.com/en/column/2026-09-04-google-ai-mode-100-languages-multilingual-sites/Fri, 04 Sep 2026 08:00:00 +0900AI Overviews and AI Mode now answer in close to 100 languages, and Search Console shows AI impressions by country. What that means for a small business selling in several languages. Naver or Google in Korea? On phones it's Naver, on desktops Googlehttps://hbcrossborder.com/en/column/2026-09-01-naver-vs-google-korea-where-shoppers-search/https://hbcrossborder.com/en/column/2026-09-01-naver-vs-google-korea-where-shoppers-search/Tue, 01 Sep 2026 08:00:00 +0900Two widely quoted sources disagree on who leads search in Korea. Why both are right, what it means for a foreign brand, and the order to set things up.